Bira 91

Bira91 is an Indian beer brand

At 31 December 2019 Sofina has an observer seat in the decision making bodies of the company.

Founded in 2013, Bira 91 is an Indian beer brand that started with a portfolio of premium products and recently expanded into mass-market. The brand stands out by a clear product range of essential and flavourful beers (blonde, white, light, strong, IPA) and a differentiated marketing strategy oriented towards the young white-collar population. In 2019, the company expanded the supply capacity and launched its first mass-market product.

Sofina invested in the company in 2018, alongside Sequoia Capital who has been investor since 2015.

India | 2018


 

Consumer goods