Morphe is a global beauty brand offering affordable makeup products.

Founded as a professional makeup brush company in Los Angeles in 2008, Morphe Holdings has grown into a global beauty brand with a highly engaged and loyal base of customers. Over the past decade, Morphe Holdings has expanded its category mix and developed an innovative, influencer-led platform. The company sells makeup products and accessories including eyeshadow palettes, eyeliners, brushes and lipsticks.

Sofina invested in Morphe Holdings in August 2019 in a co-investment with General Atlantic, one of its fund managers with significant expertise in the consumer goods and beauty sector.

United States | 2019