Qingzhu is an asset-light, tech-enabled economy hotel chain in China.
• At 30 June 2021 Sofina has an observer seat in the corporate governance bodies.
It was first incubated inside Meituan Dianping but went solo in January 2019 as a separate company.
Qingzhu helps independent economy hotels in China which lack digital sales and marketing know-how to increase the volume of online bookings from OTAs and improve their operations to help attract and retain consumers. The company also offers designs for hotels seeking to become franchised and management assistance for those under its aegis. Sofina invested in Qingzhu in 2020. The company is also backed by GGV, Sequoia and Source Code Capital.
China | 2020