Laifen is a China-based personal care brand designing high-performance, value-driven appliances through in-house R&D and integrated production.
Investment highlights
2018
Year of establishment
China
Country
2023
Year of entry
4.58%
Shareholding percentage *
Consumer and retail
Sector
* Sofina has an observer seat in the decision-making bodies of the company.
Founded in 2018, Laifen is a fast-growing personal care appliance brand in China that aims to offer domestic consumers high quality appliances such as hairdryers and electric toothbrushes. The company is dedicated to innovation and seeks to engineer better versions of everyday products.
Sofina invested in Laifen in 2023.