Moody is a fast-growing direct-to-consumer, online first mid-premium brand selling cosmetics and colored contact lenses.
Investment highlights
2019
Year of establishment
China
Country
2021
Year of entry
2.85%
Shareholding percentage *
Consumer and retail
Sector
* Sofina has an observer seat in the decision-making bodies of the company.
Founded in 2019, Moody is a leading and fast-growing direct-to-consumer coloured contact lenses brand based in China specializing in natural-looking everyday wear for the millennials and the generation Z. Moody has been best-seller coloured contact lenses brand on both T-mall and TikTok, respectively China’s largest e-commerce website and largest short-video livestreaming platform. Moody is currently selling the advent-grade eye-wear products to more than 20 countries, including the US, Europe, Australia and South-East Asia.
Sofina invested in Moody in 2021 in its Series C financing round.