Unified payment orchestration platform that allows businesses to control, optimize, and scale their entire payment flow.
Investment highlights
2020
Year of establishment
United Kingdom
Country
2026
Year of entry
14.17%
Shareholding percentage *
Digital transformation
Sector
* Sofina is represented in the decision-making bodies of the company.
Primer is the unified infrastructure for global payments, helping merchants simplify and optimise the way money moves through their businesses. Its AI-native platform brings together fragmented payment systems into a single layer of visibility and control, enabling finance and payments teams to reduce complexity, improve performance, and capture more revenue across a large global market. Sofina led the Series C round in 2026 along new and existing investors PeakXV, Balderton, Accel and ICONIQ.