The Whole Truth is a clean-label food brand on a mission to rebuild trust in packaged foods through complete ingredient transparency.
Investment highlights
2019
Year of establishment
India
Country
2025
Year of entry
11.52%
Shareholding percentage *
Consumer and retail
Sector
* Sofina has an observer seat in the decision-making bodies of the company.
The Whole Truth is a clean-labelled, omni-channel food brand on a mission to create “100% clean” products without hidden ingredients, sugar substitutes, or artificial additives. It is built on the philosophy that good food is made of good ingredients. By prioritising transparency, honesty and integrity in every ingredient, The Whole Truth is redefining healthy snacking for modern consumers. Its core product offerings include protein powders, protein bars, energy bars, chocolates, nut butters, and muesli.