Mamaearth is an online-first certified toxin-free baby and personal care brand in India.

• Sofina has an observer seat in the decision making bodies of the company.

The brand, founded in 2016 by entrepreneurs Ghazal and Varun Alagh, became popular for its natural, chemical-free products that promised to be safe alternatives for babies and young children. Since then, they have progressively diversified into personal care targeted at millennials.

India | 2021


Consumer goods