Mamaearth is an online-first certified toxin-free baby and personal care brand in India.
* Sofina has an observer seat in the decision-making bodies of the company.
Honasa is a digital first personal and baby care-focused platform which sells products under the labels of Mamaearth, The Derma Co, and Aqualogica. Mamaearth, the biggest brand today, was launched in 2016 by entrepreneurs Ghazal and Varun Alagh and became popular for its natural, chemical-free products that promised to be safe alternatives for babies and young children. Since then, they have progressively diversified into personal care targeted at millennials.
India | 2021