The Hut Group*

The Hut Group (THG) is an international technology company focused on digital retail in the beauty and wellbeing sectors.

* At 31 December 2019 Sofina is represented in the decision making bodies of the company.



Shareholding percentage


International sales




Turnover 31/12/2019

£1 Bn+

Websites available through THG platform


Founded in 2004 by CEO Matthew Moulding, The Hut Group ( « THG ») now operates more than one hundred of websites, retailing to customers in more than 160 countries. THG focuses on the beauty & personal care and wellbeing segments through the management of its own brands and the operating of marketplaces. The group is powered by Ingenuity, its proprietary technology platform. The firm wholly owns and operates a globally integrated end-to-end set of technology services and components that spans hosting, warehousing, fulfilment, data science, e-commerce technologies, and payment solutions that are integrated with customer service.

This seamless integration makes Ingenuity a unique technology platform proven to power brand growth on a global scale; both for THG, serving its own brands and retail sites, and for some of the world’s most innovative organisations.

Investment history

United Kingdom | 2016

Sofina acquired an initial stake in the company in May 2016 in order to finance the expansion of the group. Throughout 2017, 2018 and 2019, Sofina purchased additional shares through both primary and secondary transactions in order to support the group’s fast growth and to reinforce its ownership.

Sofina is represented on the board of directors of the company.