FirstClub *

A quality-first quick-commerce platform offering curated, private-label-led groceries and everyday essentials for India’s top 30 million households.

* Sofina has a board and observer seat in the decision-making bodies of the company.

Combining the speed and convenience of quick commerce with a sharp focus on quality, trust and product selection, FirstClub offers a private-label-led assortment designed around the evolving needs of modern Indian consumers. By carefully curating its range across daily staples, fresh foods, household products and other essential categories, FirstClub aims to make premium-quality everyday consumption more accessible, reliable and convenient.

India | 2026


Consumer and retail