Moody is a leading coloured contact lenses brand in China.

* Sofina has an observer seat in the decision-making bodies of the company.

Founded in 2019, Moody is a leading and fast-growing direct-to-consumer coloured contact lenses brand based in China specializing in natural-looking everyday wear for the millennials and the generation Z. Moody has been best-seller coloured contact lenses brand on both T-mall and TikTok, respectively China’s largest e-commerce website and largest short-video livestreaming platform. Moody is currently selling the advent-grade eye-wear products to more than 20 countries, including the US, Europe, Australia and South-East Asia.

Sofina invested in Moody in 2021 in its Series C financing round.

China | 2021

Consumer and retail