Primer *

A unified payment orchestration platform that allows businesses to control, optimize, and scale their entire payment flow.

* Sofina has a board seat in the decision-making bodies of the company.

Primer is the unified infrastructure for global payments, helping merchants simplify and optimise the way money moves through their businesses. Its AI-native platform brings together fragmented payment systems into a single layer of visibility and control, enabling finance and payments teams to reduce complexity, improve performance, and capture more revenue across a large global market. Sofina led the Series C round in 2026 along new and existing investors PeakXV, Balderton, Accel and ICONIQ.

United Kingdom | 2026


Digital transformation