Bira 91*

Bira 91 is an Indian beer brand.

* Sofina has an observer seat in the decision-making bodies of the company.

Founded in 2013, Bira 91 is an Indian beer brand that started with a portfolio of premium products and progressively expanded into mass-market. The brand stands out by a clear product range of essential and flavourful beers (blonde, white, light, strong, IPA) and a differentiated marketing strategy.

Sofina invested in the company in 2018. Other investors include Peak XV Partners and Kirin Holdings.

India | 2018

Consumer and retail