Cleo is the AI that is fighting for the world’s financial health.

* Sofina is represented in the decision-making bodies of the company.

Cleo provides radically personalised advice and products which help its clients in ways their bank never could. Seeking to positively impact the lives of millions of young people with limited financial literacy, who face increased pressure on their finances as the cost-of-living crisis escalates. From their first paycheck to their first mortgage, Cleo grows with its clients to become the only relationship they need with their money.

Founded in 2016 by its current CEO Barnaby Hussey-Yeo, Cleo is based in London and operates around the world with a particular focus on the US market.

United Kingdom | 2022


Digital transformation