Drylock Technologies is a family-owned manufacturer of personal hygiene products.
* Sofina is represented in the decision-making bodies of the company.
Consumer and retail
Turnover at 31/12/2022
EUR 1 bn+
5Y organic CAGR
Based in Zele (Belgium), Drylock Technologies sells innovative hygiene products for daily comfort and care: baby diapers, adult and feminine care products, mainly to retailers. Revenues are generated in Europe, Latin America, USA and Russia. The group owns nine production plants and employs more than 2,500 people worldwide.
Drylock Technologies’ main competitive advantage is its ability to quickly follow brand innovations, while maintaining competitive pricing given its state-of-the-art manufacturing technology. In the diaper industry, the company initiated the latest major innovation: Magical Tubes®, tubes reducing the risk of leaks thanks to a homogenous fluid spreading.
Lillydoo is a leading German player in the subscription service for the purchase of diapers. The company was founded in 2015 by two former employees of P&G who were inspired by the success story of the Dollar Shave Club.
Sofina participated in Lillydoo’s capital increase shortly after the investment in Drylock to further support the growth of Lillydoo and further enhance alignment with Bart Van Malderen, the founder and CEO of Drylock.
Belgium | 2019
Sofina entered the cap table of Drylock Technologies through a capital increase that will fuel Drylock Technologies’ ambitious growth plans in further rolling out its technological and patented product portfolio. Following this transaction, Sofina became a minority shareholder in Drylock Technologies alongside Bart Van Malderen, the founder and CEO of the company, who remains the majority shareholder and the driving force of the company.